Real estate videos have become extremely popular in the world of social media. They have proven to be effective when it comes to attracting potential buyers. As a result, agents are able to showcase the highlights of a home, without having to do a showing.

If a potential buyer is interested, they are able to contact the agent directly to set up a walk through of the house they have just seen a glimpse of. These videos should be no longer than a minute as the goal is not to achieve a virtual showing, but simply to showcase aspects that appeal to buyers.

Elements such as background music and smooth transition from room to room are just as important as the footage itself. Messy transitions can tarnish the entire video and poor music choice might distract from the selling points: the house.