As a well established company, CARA sought our help in redesigning their website in order to differentiate themselves from their parent company CILPA. It was important for us to maintain the company’s sophistication and rapport while designing a functional, responsive, aesthetically appealing website that is user friendly and offers downloadable information. This website utilizes various call-to-action buttons throughout the site to help guide the user to find what it is they are looking for.
Building on their established brand, we took CARA’s logo colours and applied a filter to the photography we shot of George Town for the website. We also used this same deign for their businesses cards, to maintain a level of consistency. You can see this design and style across the website, really emphasising the brand.