As an artist, it is important for Elena to have a distinct brand and to post her content often on social media to gain awareness. For the branding, we wanted to capture something elegant and simple, so we used her signature to bring Elena’s identity to her art.
As the face of the brand, it was important to have lots of photos of the artist and her art. We conducted a photoshoot with various product shots to build her online portfolio of paintings. Each painting received the same treatment – a solo shot, a shot with the artist and a closeup shot. We also recorded video of the paintings
We designed and developed a storefront website with an online catalog featuring all of Elena’s paintings with multiple product shots. This website is an example of a partial eCommerce site, without payment gateway. Potential customers can browse products, learn about the paintings and contact the artist directly to purchase or request a commission. This website also features a detailed contact form and SEO to ensure her site is findable by art enthusiasts.