Logo & Brand Identity Questionnaire
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Name
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First
Last
Email
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What is the name of your business?
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What is your business tagline?
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Describe in one sentence your business/service.
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If you are not a new business start-up – what are the reasons you want a new logo?
What do you want your new logo to achieve?
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Who are your main competitors and how do you differ from them?
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What do you like or dislike about your competitor’s branding?
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Who are your potential clients?
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Do you have a specific idea in mind for your logo?
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Do you want to use existing brand colours or a particular range of colours?
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Are there any colors that you DO NOT want to use?
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Do you have a particular font you would like to use – or ones you definitely do not want to use?
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What words should describe your logo?
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Fresh
Modern
Classic
Minimal
Trendy
Serious
Fun
Other
What message or emotion do you want your logo to portray?
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What type of logo would you prefer?
Wordmarks/logotypes
Letterforms
Lettermarks/monogram logos
Logo symbols/brand marks/pictorial marks
Abstract logo marks
Mascots
Emblem
Combination marks
Dynamic Marks
What logos do you like and why?
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