For the music business, social networking is brilliant. Just when you think it’s doo mand gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It’s amazing. And it’s free. I love it.
Because advertising and marketing is an art, the solution to each new challenge should begin with a blank canvas and an open mind, not nervous borrowings of other people’s mediocrities precisely modern.
All business is basically about customers and marketing and making capitalism and winning and promoting it and having something.